Cookie Policy

Without prejudice to the provisions of the Privacy Policy, in this policy the user can find:

  • the analytical description of the characteristics and purposes of the technologies used by this site
  • the list of any other subjects receiving personal data
  • the indications on the possibility and ways for users to exercise their rights regarding the protection of personal data.

For simplicity, these technologies are briefly referred to as tracking tools in this document, unless there is reason to differentiate.

Some of the purposes for which tracking tools are used may also, depending on the applicable law, require the user’s consent. For more information please refer to the dedicated page.

The data processed and the purposes of processing

This site uses tracking tools operated directly by the Data Controller (so-called “first-party”) and other tools that enable services provided by third parties (so-called “third-party”).

Duration and expiration of cookies and similar tracking tools may vary depending on what is set by the Data Controller or each third-party provider. Some of them expire at the end of the user’s browsing session.

In addition to what is specified in the description of each of the categories below, users can obtain more detailed and up-to-date information about the duration, as well as any other relevant information, such as the presence of other tracking tools, in the privacy policies of the respective third-party providers (via the links made available) or by contacting the Data Controller.

The user also has the opportunity to learn about the tracking tools used so as to distinguish between those that are strictly necessary, for which the user’s consent is not required, and those that are tracking.

This Website uses so-called “technical” Cookies and other similar Trackers to carry out activities that are strictly necessary for the operation or delivery of the Service.

Third-party Trackers

Tag Management

This type of service helps the Owner to manage the tags or scripts needed on this Website in a centralized fashion.
This results in the Users’ Data flowing through these services, potentially resulting in the retention of this Data.

Google Tag Manager (Google Ireland Limited)

Google Tag Manager is a tag management service provided by Google Ireland Limited.

Personal Data processed: Trackers and Usage Data.

Place of processing: Ireland – Privacy Policy.

Functionality

This Website uses Trackers to enable basic interactions and functionalities, allowing Users to access selected features of the Service and facilitating the User’s communication with the Owner.

Interaction with live chat platforms

This type of service allows Users to interact with third-party live chat platforms directly from the pages of this Website, in order to contact and be contacted by this Website‘s support service.
If one of these services is installed, it may collect browsing and Usage Data in the pages where it is installed, even if the Users do not actively use the service. Moreover, live chat conversations may be logged.

HubSpot Chat (HubSpot, Inc.)

HubSpot Chat is a service for interacting with the HubSpot live chat platform provided by HubSpot, Inc.

Personal Data processed: city, country, email address, first name, IP address, job title, language, last name, phone number, referral URL, time the message was received and Trackers.

Place of processing: United States – Privacy Policy.

Storage duration:

  • hs-messages-hide-welcome-message: 1 day
  • hs-messages-is-open: 30 minutes
  • messagesUtk: 7 months

User database management

This type of service allows the Owner to build user profiles by starting from an email address, a personal name, or other information that the User provides to this Website, as well as to track User activities through analytics features. This Personal Data may also be matched with publicly available information about the User (such as social networks’ profiles) and used to build private profiles that the Owner can display and use for improving this Website.
Some of these services may also enable the sending of timed messages to the User, such as emails based on specific actions performed on this Website.

HubSpot Lead Management (HubSpot, Inc.)

HubSpot Lead Management is a User database management service provided by HubSpot, Inc.

Personal Data processed: city, email address, first name, last name, phone number, physical address, profession and Trackers.

Place of processing: United States – Privacy Policy.

Storage duration:

  • __hs_gpc_banner_dismiss: 6 months
  • __hssc: 30 minutes
  • __hssrc: duration of the session
  • __hstc: 2 months
  • hubspotutk: 2 months
  • messagesUtk: 2 months

Measurement

This Website uses Trackers to measure traffic and analyze User behavior to improve the Service.

Analytics

The services contained in this section enable the Owner to monitor and analyze web traffic and can be used to keep track of User behavior.

Google Analytics 4 (Google LLC)

Google Analytics 4 is a web analysis service provided by Google LLC (“Google”). Google utilizes the Data collected to track and examine the use of this Website, to prepare reports on its activities and share them with other Google services.
Google may use the Data collected to contextualize and personalize the ads of its own advertising network.
In Google Analytics 4, IP addresses are used at collection time and then discarded before Data is logged in any data center or server. Users can learn more by consulting Google’s official documentation.

Personal Data processed: number of Users, session statistics, Trackers and Usage Data.

Place of processing: United States – Privacy Policy – Opt Out.

Storage duration:

  • _ga: 2 years
  • _ga_*: 2 years

Heat mapping and session recording

Heat mapping services are used to display the areas of this Website that Users interact with most frequently. This shows where the points of interest are. These services make it possible to monitor and analyze web traffic and keep track of User behavior.
Some of these services may record sessions and make them available for later visual playback.

Microsoft Clarity (Microsoft Corporation)

Microsoft Clarity is a session recording and heat mapping service provided by Microsoft Corporation.
Microsoft processes or receives Personal Data via Microsoft Clarity, which in turn may be used for any purpose in accordance with the Microsoft Privacy Statement, including improving and providing Microsoft Advertising.

Personal Data processed: clicks, country, device information, diagnostic events, interaction events, layout details, mouse movements, page events, positional information, scroll-to-page interactions, session duration, time zone and Trackers.

Place of processing: United States – Privacy Policy.

Storage duration:

  • ANONCHK: 10 minutes
  • CLID: 1 year
  • MR: 7 days
  • MUID: 1 year
  • SM: duration of the session
  • _clck: 1 year
  • _clsk: 1 day

Users can review or change their choices at any time through this link.

Preference management and withdrawal of consent

Users can manage tracking tool preferences directly through their device settings.

Through special browser or device features, it is also possible to remove previously saved tracking tools, including those used to save preferences related to consent initially expressed by the user. Other tracking tools in the browser’s local memory can be removed by deleting the browsing history.

Regarding third-party tracking tools, users can manage their preferences by visiting the relevant opt-out link (if available), using the tools described in the third party’s privacy policy, or by contacting the third party directly.

Locate the settings related to tracking cookies

Users can find information on how to manage cookies in some of the most popular browsers at the following addresses:

Users can also manage some mobile application tracking tools by disabling them through the appropriate device settings, such as mobile advertising settings or tracking-related settings in general.

Consequences related to refusal to use tracking tools

Users are free to decide whether or not to allow the use of tracking tools. However, please note that tracking tools allow this site to provide users with a better experience and enhanced functionality (in line with the purposes outlined in this document). Therefore, if you decide to block the use of tracking tools, the Owner may not be able to provide the related functionality.

Owner and Data Controller

The Data Controller is the company Linari Medical srl (VAT ID IT02316700505) with registered office in Pisa, (PI), Via Gaetano Malasoma 26, in the person of the legal representative pro tempore.

Because the use of third-party tracking tools on this site cannot be fully controlled by the Owner, any specific reference to them should be considered indicative.

For complete information, users can consult the privacy policy of the respective third-party services listed in this document. Given the objective complexity surrounding tracking technologies, Users are encouraged to contact the Owner should they wish to receive any further information on the use of such technologies by this website.

revision 2, april 2024